+ Episode 2
Camp is a Business: Real Strategies for a Real Enrollment Challenge
It’s no secret: enrollment is harder than ever. Between increasing competition, economic uncertainty, and the demographic cliff, camps and youth programs are struggling to meet registration goals.
Join us on November 12 for a conversation with two camps who are taking a strategic approach to stand out from the crowd. Maddy Turner (Field Museum), Kimberly Hume (Air Camp), and Ben Rivet (Air Camp) will discuss how they’re tackling the enrollment challenge head-on with proactive outreach, competitive differentiation, and creativity.
What we'll cover:
Lessons learned from enrollment experiments
Practical steps you can take to fill your roster today
Can’t join us for the live event? Register for the webinar and we’ll make sure you get the recording.
Featured Speakers
Maddy Turner
Camp Programs Manager
Field Museum
Maddy Turner is the Manager of Camp Programs at the Field Museum in Chicago, where she oversees the museum’s summer and school-break camps. She has over a decade of experience in education, including teaching middle school science and developing and leading educational programs at science museums. Her work includes curriculum development, staff management, camp enrollment, family engagement, and program operations. Outside of work, Maddy enjoys exploring her hometown of Chicago and finding pockets of nature in the city.
Kimberly Hume
Operations Manager
Air Camp
Kim Hume is Air Camp’s Operations Manager and joined the Air Camp staff in December 2017. Kim worked for the United States Air Force for 21 years. Her roles for the Air Force included Systems Analyst, Logistics Manager, Program Manager and Contracting Officer. While working for the Air Force Kim received the Air Force Exemplary Civilian Service Award Medal. When not working for Air Camp Kim enjoys going on adventures with her family.
Ben Rivet
Creative Director
Air Camp
Ben Rivet has been documenting Air Camp since 2015 and now serves as its Creative Director. A photographer, videographer, editor, and designer, he produces the photos, videos and marketing campaigns that bring Air Camp's programs to life across social media, email, print, and the web. Ben brings more than 20 years of commercial media and music production experience through his company, JRNYMN Productions, and holds a B.A. in Music Technology from the University of Dayton. When he’s not capturing content for Air Camp, he’s performing under his songwriter project, BJSR.